Sara Akl

The Full Picture of Paid Search & Its Impact on Total Site Performance

How launching paid search advertising increased cross-channel performance for a retail manufacturer Historically, Google search has been referred to as “pull” media – serving ads or organic listings to users who are already searching for your products. This stands in contrast to “push” media, such as display and video advertising (including traditional media such as…

Read more »

Five Google Ads Audience Best Practices in an Age of Automation

Has your audience strategy kept pace with recent automation enhancements? With Black Friday only a few days away, we’re on the cusp of a period of heightened e-commerce activity that’s all the more critical given the challenges retailers face in 2020. During the crucial upcoming weeks, it is imperative that your audience strategy is tailored…

Read more »