Sara Akl

The Full Picture of Paid Search & Its Impact on Total Site Performance

After launching paid search in August of 2020, we monitored site traffic and conversion, as well as overall search interest for the brand. As we reviewed that data, we found evidence of a broader, positive impact on brand awareness, direct site traffic, and on-site conversion in other channels, particularly direct and organic traffic. What we…

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Five Google Ads Audience Best Practices in an Age of Automation

Has your audience strategy kept pace with recent automation enhancements? With Black Friday only a few days away, we’re on the cusp of a period of heightened e-commerce activity that’s all the more critical given the challenges retailers face in 2020. During the crucial upcoming weeks, it is imperative that your audience strategy is tailored…

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