Keyword Match Type Parity Relevance in 2023
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Keyword Match Type Parity Relevance in 2023

Google has made much ado about the relaunch of broad match in January of 2023. While there may be a whole new world of broad match adoption coming our way, we can’t forget about implementing a best-practice phrase and exact match keyword strategy. When you’re creating a new text campaign or adding additional keywords, we recommend using keyword match type parity for these two match types. This ens...

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