Writing Effective Marketing Copy with Minimal Hyperbole
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Writing Effective Marketing Copy with Minimal Hyperbole

The essence of effective online copywriting is capturing users’ interest and engaging them in your narrative. It doesn’t matter whether your story is a 270-character Google search ad, a 400-word copy block on a product description page (PDP), or a 1,500-word blog post: It must be compelling and relatable; otherwise the user will click away, turning their attention to something else.But if you’re a...

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