![Success Stories](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Fsuccess_stories_hero_951ba4dad2.jpg&w=3840&q=90)
Success Stories
Judge us by the company we keep.
Most engagements with Eight Oh Two flourish into long-time partnerships, and we have decades-long relationships with very smart marketers at notable retailers because we understand the long game in search and performance marketing. Budgets and annual plans change, but a long-time, strategic partner is invaluable when the market requires agility and adaptation. Our team is flexible, accountable and committed to winning.
![Pure Hockey logo](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FPure_Hockey_Logo_1f589172b6.webp&w=1080&q=100)
Challenge: Help Pure Hockey to dominate in organic search and to scale their paid search channel.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Fcase_study_pure_hockey_f5a86ad4a9.jpg&w=3840&q=90)
Results:
- Increase in Annual SEM Revenue
- 190%
- Non-Brand ROAS Increase
- 120%
- Increase in Annual SEO Revenue
- 105%
- New SEO Sessions
- 17 Million
Challenge: Help Orvis to dominate in search for apparel, fishing and pet categories.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Forvis_case_study_40f9f64dbd.jpg&w=3840&q=90)
Results:
- Increase in Annual SEO Revenue
- 105%
- As Agency of Record
- 14 Years
![](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Fcity_electric_supply_resized_18787909b4.jpg&w=1080&q=100)
Challenge: Judiciously scale a paid-search campaign with a strong ROAS target and new customer acquisition in mind.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FCES_Getty_Images_1202957913_33322249a1.jpg&w=3840&q=90)
Results:
- Non-brand ROAS (up 60% YoY)
- 530%
- Decrease in CPC vs. year 1
- 30%
![LimeLife](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FLime_Life_fb42668e86.jpg&w=1080&q=100)
Challenge: Grow D2C sales at a high target ROAS without cannibalizing Beauty Guide customers that come to the website via search.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FLime_Life_Getty_Images_1405351781_1fd10f57b8.jpg&w=3840&q=90)
Results:
- Q4 revenue growth YoY
- 457%
- Non-brand ROAS
- 520%
- Decrease in average CPC
- 44%
![RBX](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FRBX_Active_d30f550354.jpg&w=1080&q=100)
Challenge: Drive new business through paid search and shopping campaigns with a prime directive of scaling the business.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FRBX_Getty_Images_1372970866_9c454b5cce.jpg&w=3840&q=90)
Results:
- YoY Revenue Growth Year 3
- 76%
- 2022 Non-Brand ROAS
- 550%
![Stages West](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FStages_West_d16acaedc9.jpg&w=1080&q=100)
Challenge: Drive new business through paid search and shopping campaigns with a prime directive of scaling the business.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FStages_West_Getty_Images_177318789_67293b2a42.jpg&w=3840&q=90)
Results:
- YoY Revenue Growth Year 3
- 76%
- 2022 Non-Brand ROAS
- 550%
![The Company Store](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Fthe_company_store_258a53e92f.jpg&w=1080&q=100)
Challenge: Help to navigate a website migration that could negatively impact SEO and then work to grow the channel post launch.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FCompany_Store_Getty_Images_1406993472_5d811c5bb5.jpg&w=3840&q=90)
Results:
- Increase in SEO Revenue, Year 1
- 84%
- Increase in SEO Revenue, Year 2
- 72%
- New SEO sessions to informational content
- 128,000
- Aggregate rankings boost of 28 positions
- +28
![FramesDirect.com](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Fframesdirect_36bc93c59b.jpg&w=1080&q=100)
Challenge: Improve ROAS on a fixed-budget campaign where CPCs were skyrocketing and the bottom line was suffering.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FFD_Getty_Images_sb10062663bv_001_2ae8347b48.jpg&w=3840&q=90)
Results:
- Reduced non-brand ad groups from 3K+ to 900.
- 3K+ to 900 ↘
- Reduction in ineffective ad spend.
- 70%
- Non-brand revenue lift YoY
- 59%
- Shopping revenue lift YoY
- 164%
![GoalZero](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2Fgoal_zero_53df5b3ba6.jpg&w=1080&q=100)
Challenge: Optimize paid search campaigns with an initial set budget to dial in ROAS and then scale within set efficiency parameters.
![Alt](/_next/image?url=https%3A%2F%2F802-strapi.s3.amazonaws.com%2FGoal_Zero_Getty_Images_1352542149_7bf69e0f10.jpg&w=3840&q=90)
Results:
- Lift in Shopping revenue YoY
- 510%
- Lift in Shopping transactions
- 633%
- Increase in mobile revenue YoY
- 700%
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