Ken Reig

7 Reasons to Audit your Search Campaigns Right Now

7 Reasons to Audit Your Search Marketing Campaigns Right Now. Managers and business owners often become accustomed to looking at topline performance numbers in PPC. If we’re up, “great, all is well.” But, this management style creates an environment that encourages “good enough,” in spite of all the opportunities and efficiencies there are to chase….

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Your Keyword Matching and Landing-Page Combos Are Leaking Ad Dollars

The Surprisingly Common Mistakes That Drain Money From Text Ad Campaigns Setting up paid search text ads seems quite straightforward. You have an ecommerce page with products, and you’ve identified the keywords you want to target to drive qualified traffic. But in practice, mistakes are surprisingly common because running a robust campaign requires diligent oversight….

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Join us for Office Hours

You’ve got questions, and we’ve got answers. Every Thursday at 1:00PM EST, we’ll host an open discussion that’s completely free of sales pressure or obligation. We’re happy to just hear where you’re struggling in search marketing and provide guidance in an informal setting. Come with any questions or challenges you’re facing: How can I assess…

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Build a Winning SEO Strategy in Today’s Economic Climate

Back in April, one of our long-time partner agencies, CimCloud, hosted Ken for a webinar to discuss SEO and Content Marketing as areas for investment with the backdrop of 2020’s macroeconomic environment. The presentation walks through some areas that are specific to the CimCloud e-commerce platform, but most of the conversation is applicable to all….

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Search Engine Optimism

Investing Wisely in Search by Looking Beyond COVID-19 Enterprise-level SEO growth can move slowly, but the long-term ROI is far greater than that of other paid marketing channels. For the foreseeable future, immediate ROAS will be harder to come by than in 2019. But we know an eventual return to normalcy will come — now…

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Research Your Competitors’ Content Marketing Strategy

If content marketing is king, when done wisely, it creates a thriving kingdom. Content marketing is an exceptional way to deliver new leads from search engines and create brand awareness that increases engagement across all of your marketing channels: A consumer is more likely to open an email from your company if you’ve created familiarity….

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What’s Hiding in Your Non-Brand PPC Campaigns?

Check Your Reports: What’s Hiding in Your Non-Brand PPC Campaigns? Our blog series, Check Your Reports, reveals a variety of common but valuable missed analyses and opportunities to improve marketing performance in e-commerce. Today, we will shed light on a surprisingly common SEM mistake that can negatively affect efficiency, and impact the way you invest….

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Holistic Search Marketing

Check Your Reports – A Holistic Approach to Search Marketing Understand the dynamic SERP ecosystem to better leverage SEO, Google Shopping and Text Ads. Our blog series, Check Your Reports, reveals a variety of common but valuable missed analyses and opportunities to improve marketing performance in e-commerce. In this edition, we explore how Google shopping…

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Are you Running a Holistic Search Marketing Strategy?

Why proper attribution in search is more complex than your reports tell you. In our interactions, we find that upwards of 80% of clients and prospects that come to us are reporting on paid search and organic search as two separate channels with siloed analysts or agency teams. To a certain degree, this makes sense…

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