SITUATION
Goal Zero is a manufacturer of portable solar-power generators. Facing a highly competitive
market place, they were looking to drive more conversions through their direct-to-consumer
website, where they wouldn’t be giving up margin to partner retailers.
THE CHALLENGE
Work with an initial set budget to dial in ROAS and then scale within set efficiency parameters.
STRATEGY
Eight Oh Two reduced ad spend in inefficient text and display campaigns, adopting a more
transparent, manageable and efficient campaign structure. These cost savings allowed
Goal Zero to invest more in highly-effective shopping campaigns that proved highly
scalable just in time for the crucial holiday season.
By adapting Goal Zero to industry trends — such as increased Shopping and Mobile
conversions — Eight Oh Two set the course for strong triple digit growth, which continues to
present day.
