THE CHALLENGE
Garnet Hill, an established ecommerce retailer, had strong brand recognition but needed to reach more shoppers beyond those already searching for its name. Growing non-brand organic visibility meant improving rankings across key product categories while managing the technical complexity of a large, constantly evolving ecommerce website.
STRATEGY
Eight Oh Two built an ongoing SEO program focused on expanding non-brand visibility and driving new customer discovery. We prioritized category-page optimization, identifying high-value keyword opportunities, improving page structure, and strengthening on-page SEO to capture more relevant searches. Alongside these efforts, we addressed technical issues, improved site health, and developed targeted content to expand organic reach. Continuous analysis and optimization helped us build on what was working and uncover new opportunities for growth.
RESULTS
These gains established organic search as a stronger customer acquisition channel, helping Garnet Hill reach more new shoppers while driving sustained ecommerce growth.
