PPC Archives - Eight Oh Two

budget strategy

Google Ads Budget Strategy for 2027: Translating Rising CPC Benchmarks into Smart Spend Plans

September 16, 2026

How AI is Changing Paid Search

AI Changed Paid Search in 12 Months. Now It’s Changing Every 12 Days.

August 31, 2026

2026 US Search Awards Finalist

Eight Oh Two Named Finalist for Three 2026 US Search Awards

August 25, 2026

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Google Ads Phishing Emails: How to Spot Fake Invitations and MCC Scams

August 18, 2026

Why Dedicated Landing Pages Are the Missing Piece in Your Hotel's Marketing Strategy

Why Dedicated Landing Pages Are the Missing Piece in Your Hotel’s Marketing Strategy: Different Pages for Different Intents

August 17, 2026

Google Ads Audit

A Real Audit of Google Ads with a 2026 Mindset

August 3, 2026

Target Impression Share: Door opening to light

Target Impression Share: Outsmarting Smart Campaigns

July 23, 2026

Travis Thompson

Eight Oh Two Welcomes Travis Thompson as PPC Specialist

July 1, 2026

full-funnel compounding

Full-Funnel Compounding: Why Your Demand Gen Investment Shows Up in Your Brand Search Numbers

June 23, 2026

synthetic performer law

AI Content GEO PPC SEO

New York’s Synthetic Performer Law Is Now Live: Here’s What It Means for Your Marketing Campaigns

June 10, 2026

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Build Your Own AI SEM Analyst

May 19, 2026

AI Max Exact Match

Exact-Match AI Max for Branded Search

April 29, 2026

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