Blog

Search Engine Optimism

Investing Wisely in Search by Looking Beyond COVID-19 Enterprise-level SEO growth can move slowly, but the long-term ROI is far greater than that of other paid marketing channels. For the foreseeable future, immediate ROAS will be harder to come by than in 2019. But we know an eventual return to normalcy will come — now…

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The Agency Stress Test Post COVID-19

Navigating choppy waters in paid search with dedication & experience. In the current shopping environment, paid-search campaigns require constant analysis. Every day brings new challenges, and the year-on-year benchmark for gauging performance has gone out the window. It’s time to make sure you’re making the most of every precious ad dollar. No, it’s not 2008…

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COVID-19 & SEM

Managing Paid Search in a Crisis COVID-19 is presenting new challenges to search marketers. Performance volatility can recall Cyber Weekend, but with additional uncertainty around the overall economic environment, its impact on consumer behavior, and potential inventory issues as a result of supply chain disruptions. We hope everyone is tucked away safe and quickly adapting…

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Research Your Competitors’ Content Marketing Strategy

If content marketing is king, when done wisely, it creates a thriving kingdom. Content marketing is an exceptional way to deliver new leads from search engines and create brand awareness that increases engagement across all of your marketing channels: A consumer is more likely to open an email from your company if you’ve created familiarity….

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What’s Hiding in Your Non-Brand PPC Campaigns?

Check Your Reports: What’s Hiding in Your Non-Brand PPC Campaigns? Our blog series, Check Your Reports, reveals a variety of common but valuable missed analyses and opportunities to improve marketing performance in e-commerce. Today, we will shed light on a surprisingly common SEM mistake that can negatively affect efficiency, and impact the way you invest….

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Holistic Search Marketing

Check Your Reports – A Holistic Approach to Search Marketing Understand the dynamic SERP ecosystem to better leverage SEO, Google Shopping and Text Ads. Our blog series, Check Your Reports, reveals a variety of common but valuable missed analyses and opportunities to improve marketing performance in e-commerce. In this edition, we explore how Google shopping…

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Are you Running a Holistic Search Marketing Strategy?

Why proper attribution in search is more complex than your reports tell you. In our interactions, we find that upwards of 80% of clients and prospects that come to us are reporting on paid search and organic search as two separate channels with siloed analysts or agency teams. To a certain degree, this makes sense…

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