SITUATION
Pure Hockey was already a formidable player in the hockey-equipment retail space in 2017. After acquiring two similar competitors, its focus shifted to e-commerce.
THE CHALLENGE
Help Pure Hockey to dominate in organic search and to scale their its search channel.
STRATEGY
For SEO, Eight Oh Two supported the merger of multiple websites to consolidate authority. We refocused on-site SEO efforts and planned out new blog and evergreen content centers. Through focused and methodical work, we’ve brought this hockey powerhouse to the top in organic search for all major category and business-driving terms.
On the paid search side, we’ve navigated Pure Hockey through Smart Shopping and, now P-Max as the SEM landscape has evolved. Through thoughtful data analysis and evolving acquisition strategies, we’ve scaled the campaign to new heights and greatly lifted brand awareness in the process.
