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SITUATION

Bell Legal Group founder Ed Bell had already been established as lead counsel for the victims of the Camp Lejeune water contamination mass tort cases. In August 2023, the inflow of cases had begun to wane as the firm’s grassroots outreach was limited in scale and geographic reach. As the deadline to file cases approached and competition for the high-value cases grew daily, Bell sought a marketing partner who could launch a nationwide campaign and drive Camp Lejeune-specific cases into the firm at a low cost per lead.

THE CHALLENGE

Help Bell Legal launch a nationwide campaign & drive Camp Lejeune-specific cases into the firm at a low cost per lead.

STRATEGY

Put Bell Legal Group at the forefront of the fight
Establish Bell Legal Group as the front line in the fight for justice for those injured at Camp Lejeune.

RESULTS

85k+

Converted cases

#1

Search visibility for 6 consecutive months

66%

CPL dropped in the first 6 months

54%

Total leads generated

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