Our president, Robert Langenback, recently sat down with eCommerce Fastlane host Steve Hutt to discuss one of the biggest shifts happening in ecommerce today: how AI is changing the way shoppers discover brands online.
During the conversation, Rob shares what his team is seeing across hundreds of ecommerce brands as shoppers increasingly turn to ChatGPT, Claude, Perplexity, and Google’s AI Overviews to research products before making a purchase. He explains why traditional SEO is evolving, what brands need to do to become more visible in AI-powered search, and why product pages and collection pages play a much bigger role than most merchants realize.
The episode also covers practical strategies that brands can start using today, including improving product data, optimizing structured content, and running a simple AI visibility audit to see whether their products are being recommended or overlooked.
If you’re growing an ecommerce brand and want to understand where search is headed next, this is a conversation you won’t want to miss.
Listen to Rob’s full conversation on eCommerce Fastlane.
