We’re excited to welcome Sarah Lyder to the Eight Oh Two team as our new SEO Manager. Sarah brings a strong foundation in digital marketing, with deep expertise in SEO and paid search, backed by both agency and freelance experience.
Over the past several years, Sarah has led initiatives ranging from keyword research and ad strategy to analytics, reporting, and ongoing optimization across a wide range of industries. She thrives on the research-driven side of marketing. For Sarah, it’s about diving deep into a client’s business, understanding the competitive landscape, uncovering opportunities, and turning smart strategy into measurable, data-backed growth.
At Eight Oh Two, Sarah will be responsible for ensuring our clients’ organic performance stays strong and continues to grow over time. Her focus is simple: build sustainable search strategies that don’t just drive traffic, but drive real business results.
“What stood out to me about Eight Oh Two is the genuine commitment to growth,” Sarah said. “Not just in terms of career advancement, but in how the team supports each other’s development. It’s clear this is a place where learning is encouraged and people are valued beyond just their titles.”
Outside of work, Sarah is an avid CrossFitter who appreciates the discipline and focus it brings. She also loves cooking and experimenting in the kitchen. Whether it’s training or trying a new recipe, she values the process just as much as the outcome. Even when things don’t turn out as planned, there’s always something to learn, and that mindset carries into her work every day.
Welcome to the team, Sarah!
