A recent CNN article highlights what many marketers have been seeing firsthand: AI is rapidly changing how people discover information online. The feature includes insights from our very own Robert Langenback, President of Eight Oh Two Marketing, on how brands must adapt as AI-generated answers increasingly replace traditional search results.
As AI continues to reshape online discovery, marketers face a new challenge: ensuring their brands are part of the answers consumers receive, not just the results they scroll past.
Read the full CNN article to see Robert’s perspective and what brands should be doing now to stay ahead, here.
