Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the hiring of Morgan Ferriss as its newest search engine marketing (SEM) analyst.
Before joining Eight Oh Two, Ferriss — who holds both Google Ads Search and Microsoft Advertising Search certifications — served for nearly two years as a paid search specialist for Data Drive Marketing in Raleigh, NC.
In her new role at Eight Oh Two, she will assist in the management and optimization of paid search campaigns across a diverse client base. Her focus will be on driving qualified website visits and conversions, as well as reporting on campaign performance. Additionally, Ferris will be responsible for managing clients' pay-per-click (PPC) campaigns through Google and Bing Ads, deploying a targeted mix of search, display, and video advertising solutions to maximize campaign efficiency and effectiveness.
“Morgan brings a wealth of analytical reporting and critical thinking skills to our dynamic agency, along with the ability to interpret complicated data and convey its importance in everyday terms,” said Sara Akl, VP Performance Marketing, PPC at Eight Oh Two. “We’re excited to see her contribute her expertise to our clients’ marketing campaigns and help them grow their businesses.”
Eight Oh Two’s clients include retail giants such as Orvis, The Company Store, Pure Hockey and Garnet Hill, as well as companies in the home goods, pet and professional services industries, among others. In 2023, Eight Oh Two drove more than $1 billion in online revenue for its clients.