We’re excited to welcome Humberto to the team as PPC Manager. With over a decade of experience in digital advertising and a strong track record of performance across industries, he brings a thoughtful, strategic approach to paid search.
Humberto began his marketing career at 360i, one of New York’s most respected digital agencies. After moving to Charleston, he played a foundational role in building out a regional agency’s digital team from the ground up—hiring talent, creating structure, and setting the bar for best practices. For the past five years, he has been a trusted consultant to agencies nationwide, helping shape high-performing paid media programs and mentoring internal teams along the way.
At Eight Oh Two, Humberto oversees several key accounts, leading campaign strategy, performance optimization, and cross-team collaboration. His focus is on smart execution and sustainable results, always raising the bar while supporting the people around him.
“Humberto has this steady presence that’s hard to teach,” said Caitlynn Goheen, Director of Paid Search. “He’s not loud about it, but you can tell he’s been in the room when big things have been built. He listens first, thinks critically, and moves with intention.”
Outside of work, Humberto is often outdoors with his nine-year-old son, whether they’re playing soccer, surfing, or just making the most of Charleston life. He’s a loyal Georgia Bulldogs and Liverpool FC fan, a passionate golfer, and a dedicated vinyl collector.
Please join us in welcoming Humberto to Eight Oh Two.
