Eight Oh Two has been named a finalist in the 2025 US Search Awards for two standout campaigns in partnership with Pure Hockey and Viking Culinary, highlighting the agency’s innovative approach to paid search strategy and performance marketing.
Most Innovative Campaign (PPC)
Pure Hockey: Driving Success through Strategic Innovation Deployment
Eight Oh Two’s work with Pure Hockey, America’s largest hockey retailer, earned finalist honors for a campaign that reimagined what strategic PPC management can do in a budget-conscious environment. Tasked with driving growth and local relevance while working with leaner spend, Eight Oh Two deployed a custom-engineered Broad Match strategy, localized offline store support, and Spanish-language Performance Max campaigns to reach and convert a wider audience. By questioning defaults and pushing platform boundaries, the campaign drove efficiency, expanded market reach, and proved that performance and innovation can go hand in hand.
Best Use of Search – Retail/E-Commerce (PPC)
Viking Culinary: Performance Max for High-Margin Products
Eight Oh Two’s collaboration with Viking Culinary demonstrated how precision segmentation and creative alignment can scale results for high-margin product lines. With paid search as the brand’s sole advertising channel, the team built a Performance Max campaign focused on Viking’s most profitable cookware sets. Using asset groups tailored to product lines, lifestyle imagery, and bespoke messaging, the campaign elevated Viking’s premium positioning while driving measurable increases across key revenue and engagement metrics.
Eight Oh Two’s finalist status reinforces its position as a specialist agency that thrives on solving complex challenges through sharp strategy and smart automation. These nominations reflect not just campaign success, but a commitment to doing search marketing differently.
The winners of the 2025 US Search Awards will be announced this fall.
