Success Stories

Judge us by the company we keep.

Most engagements with Eight Oh Two flourish into long-time partnerships, and we have decades-long relationships with very smart marketers at notable retailers because we understand the long game in search and performance marketing. Budgets and annual plans change, but a long-time, strategic partner is invaluable when the market requires agility and adaptation. Our team is flexible, accountable and committed to winning.

Challenge: Help Pure Hockey to dominate in organic search and to scale their paid search channel.

Results:

Increase in Annual SEM Revenue: 190%
Non-Brand ROAS Increase: 120%
Increase in Annual SEO Revenue: 105%
New SEO Sessions: 17 Million

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Challenge: Help Orvis to dominate in search for apparel, fishing and pet categories.

Results:

Increase in Annual SEO Revenue: 105%
As Agency of Record: 14 Years

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Challenge: Judiciously scale a paid-search campaign with a strong ROAS target and new customer acquisition in mind.

Results:

Non-brand ROAS (up 60% YoY): 530%
Decrease in CPC vs. year 1: 30%

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Challenge: Grow D2C sales at a high target ROAS without cannibalizing Beauty Guide customers that come to the website via search.

Results:

Q4 revenue growth YoY: 457%
Non-brand ROAS: 520%
Decrease in average CPC: 44%

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Challenge: Drive new business through paid search and shopping campaigns with a prime directive of scaling the business.

Results:

YoY Revenue Growth Year 3: 76%
2022 Non-Brand ROAS: 550%

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Challenge: Drive new business through paid search and shopping campaigns with a prime directive of scaling the business.

Results:

YoY Revenue Growth Year 3: 76%
2022 Non-Brand ROAS: 550%

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Challenge: Help to navigate a website migration that could negatively impact SEO and then work to grow the channel post launch.

Results:

Increase in SEO Revenue, Year 1: 84%
Increase in SEO Revenue, Year 2: 72%
New SEO sessions to informational content: 128,000
Aggregate rankings boost of 28 positions: +28

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Challenge: Improve ROAS on a fixed-budget campaign where CPCs were skyrocketing and the bottom line was suffering.

Results:

Reduced non-brand ad groups from 3K+ to 900.: 3K+ to 900 ↘
Reduction in ineffective ad spend.: 70%
Non-brand revenue lift YoY: 59%
Shopping revenue lift YoY: 164%

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Challenge: Optimize paid search campaigns with an initial set budget to dial in ROAS and then scale within set efficiency parameters.

Results:

Lift in Shopping revenue YoY: 510%
Lift in Shopping transactions: 633%
Increase in mobile revenue YoY: 700%

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Eight Oh Two has been highly effective. They have scaled our SEM business by over 300% in the past three years.
Goal Zero
Patrick K.

Their level of professionalism and ability to deliver actionable solutions to help grow SEM is something unmatched by other agencies.
The Orvis Company
Colton W.

It always feels like we are a top priority for them, no matter how big or small the issue.
Pure Hockey
Matt R.

The successes we’ve seen and their professionalism has made them our firm of choice for nearly 5 years.
Frames Direct
Bill F.

Under very challenging conditions, they have helped us acquire a large and growing customer base. Our return on ad spend is far in the black, even when you net out marketing costs, agency fees, material cost of goods and shipping. We are delighted.
Simply Organic
Jenn Lefebvre, Director, E-Commerce

Eight Oh Two has been highly effective. They have scaled our SEM business by over 300% in the past three years.
Goal Zero
Patrick K.

Their level of professionalism and ability to deliver actionable solutions to help grow SEM is something unmatched by other agencies.
The Orvis Company
Colton W.

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