Can your search and shopping campaigns be working harder for you?
Search engine marketing requires experience and diligent oversight, and all too often, we find that PPC agencies are running a set-it-and-forget-it strategy. Let us identify waste and missed opportunities so that you can start driving real growth in 2020.
Our free audit will focus on:
Wasted Ad Budget | Keyword Targeting | Account Activity | Performance Review
Most importantly, we’ll identify opportunities for growth.
Why Should You Audit Your Account?
I don’t understand performance.
You’re not growing, and acquisition or ROI goals are not being met.
I don’t know what my analyst/PPC agency is doing.
Could they be running a set-it-and-forget it strategy?
I don’t show for keywords I should own.
Are competitors eating up market share on business-driving terms?
I keep finding mistakes.
Poor ad copy, wrong landing-page choices, high bids, low bids, feed issues, etc…
Merging the best of machine learning and human intelligence.
Automation has revolutionized paid search bid management. It’s ability to process massive data sets – uncovering thousands of signals that can impact the value of a paid search click – can lead to increased efficiency and scalability. But algorithmic bidding alone is not enough. Data requires interpretation and context.
That’s where human intelligence comes in. Our richer understanding of the data allows us to improve upon automation by ‘guiding’ it through periods of conversion rate volatility, seizing short-term opportunities for incremental revenue, and generating cost savings after a trend has subsided.
Better segmentation, better outcomes
Proper campaign structure leads to improved data flows, meaning better information for both algorithm and analyst. Smarter segmentation of your shopping campaigns provides increased transparency, making it easier to catch onto significant trends quickly – and take action.
By incorporating product margin data, category/subcategory performance, conversion volume and more, we create campaigns tailored to your business goals. The process is dynamic, with campaigns continuously reviewed and revised as your revenue grows.
The Eight Oh Two Value Proposition
Best in Class
EightOhTwo was recently dubbed “Best in Class” for skill by Google. We work with a dedicated team at Google who will support your account with strategy, demographic research, test recommendations and more.
A Unique Approach to Management
We stand by a hybrid approach to campaign management, marrying automations and human expertise. This approach ensures you’re getting the best value from our experience along with the safety net of automated bidding.
Diligence and dedication
The team you work with at Eight Oh Two will have a small client load so that they can give you the attention you deserve. We’re not afraid of long cyber-week hours, and we’ll provide regular, conscientious feedback and recommendations on strategy. The folks you talk to on the phone are the same ones working on your campaigns – we keep an open and running dialogue for as long as we have your account under management.
Our team’s experience spans a wide range of verticals, though we have a strong affinity for ecommerce retailers. Ask us about our case studies!
Customizable and actionable reporting
We are all about analyzing data to spot trends, successes, inefficiencies and opportunities. Reporting is a means to an end, and our team is highly adept at reading data to bring you the information that matters most.
Ready to take the next step?
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