Like many of our apparel clients, Q4 performance at Orvis can make or break the year. Orvis needed an ad agency that could effectively manage ad spend in Google Shopping through periods of extreme volatility, adapting to a seasonal shift starting in October and exploiting higher conversion rates from Cyber Weekend up to the shipping cut-off date that signaled the end of the eCommerce holiday season.
Eight Oh Two’s approach to the eCommerce holiday season combines copious research into historical trends with dynamic bid strategies built to adapt to an ever-changing marketplace. During periods of significant conversion rate volatility our flexible, data-attentive methodology means we’re constantly recalibrating to drive performance and meet client goals.
q4 Non-brand Revenue Growth
Q4 Non-brand ROAS Increase
Cyber Weekend Revenue Growth
Cyber Weekend Non-brand ROAS Increase