Blog posts are powerful engagement tools. They drive organic traffic to your website, demonstrate your expertise, and generate shares and leads. But to do all that, your posts must grab the attention of your target audience, sustain their interest, and fulfill their expectations. Read on for simple strategies to help you compose engaging blog posts…
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The best product page SEO strategies help both people and search engines discover your products. Effective product page content is far more nuanced and complex than simply tossing a few keywords into the copy. Read on to learn the essential elements of product page SEO to achieve content that generates traffic and boosts conversions. 1….
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Paid search ads are small but mighty. When written well, they inspire click-throughs to your landing page. When poorly written, searchers will bypass your ads, or—even worse—click through only to not find what they expected. The most effective paid search ad copywriting draws qualified searchers and drives qualified click-throughs. In other words, the copy attracts…
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When customers reach the lower half of the marketing funnel, they’ve already done their research. At this point, they’re seriously considering spending money on your product or services. But they’re also considering spending money on the products or services of your competitors. Bottom of the funnel (BOFU) content—detailed, helpful, and engaging blog posts and articles—can…
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