Sondra Wolfer

Bottom of the Funnel Content Marketing Strategies that Build Confidence

When customers reach the lower half of the marketing funnel, they’ve already done their research. At this point, they’re seriously considering spending money on your product or services. But they’re also considering spending money on the products or services of your competitors.    Bottom of the funnel (BOFU) content—detailed, helpful, and engaging blog posts and articles—can…

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