Sondra Wolfer

9 Key Strategies for Effective PPC Ad Copy

Paid search ads are small but mighty. When written well, they inspire click-throughs to your landing page. When poorly written, searchers will bypass your ads, or—even worse—click through only to not find what they expected. The most effective paid search ad copywriting draws qualified searchers and drives qualified click-throughs. In other words, the copy attracts…

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Bottom of the Funnel Content Marketing Strategies that Build Confidence

When customers reach the lower half of the marketing funnel, they’ve already done their research. At this point, they’re seriously considering spending money on your product or services. But they’re also considering spending money on the products or services of your competitors.    Bottom of the funnel (BOFU) content—detailed, helpful, and engaging blog posts and articles—can…

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