It seems obvious, but in an SEO world where content creators and copywriters are constantly bombarded with technical tips and grey hat copy hacks, it’s easy to lose sight of whom (not what) you’re writing for. Search engine algorithms are constantly being updated with a single end goal in mind: to deliver the most relevant…
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Now, always, and forever. That’s not just a wedding vow. Updating content is as important as creating a new piece, and you should always be looking at ways to refresh and improve your blog posts, evergreen content, and visual media. As you’ll see, there are nearly endless reasons to update your content, and likely, many…
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While industry news, marketing blogs, and social media have been flooded with the phrase “content marketing” in the past few years, it isn’t a new idea. In the early days of radio, brands created radio stations and produced their own content. For the past hundred years, advertorials were commonplace in magazines (remember those?) and paid…
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