Dan Pietrucha

Being Realistic About ROAS

‘What should my ROAS target be?’ is a common question for advertisers new to paid search, but one that’s surprisingly difficult to answer. The difficulty lies in part in its subjectivity: There’s no right answer for all businesses; there’s no industry ‘best practice.’ Ultimately, the right ROAS target will depend on business priorities (growth versus…

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COVID-19 Device Impacts

As COVID-19 continues to affect the dynamic search marketing landscape, we’re monitoring our client portfolio for trends, opportunities, and learnings. Most of our guidance during this time has focused on the increased volatility in search due to rapidly shifting consumer behavior and changes in competitor strategy. But while increased volatility creates challenges, it isn’t especially…

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Is Your Agency Asleep at The Wheel?

5 Warning Signs Your Agency Doesn’t Have an Automation Strategy Since its launch in 2016, Google’s Smart Bidding technology has proven its value. Companies of every size are using the machine learning tool to automate bids and maximize conversions—including within specific targets such as ROAS or CPA.  But bid automation is not without risks. Optimizing…

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The Agency Stress Test Post COVID-19

Navigating choppy waters in paid search with dedication & experience. In the current shopping environment, paid-search campaigns require constant analysis. Every day brings new challenges, and the year-on-year benchmark for gauging performance has gone out the window. It’s time to make sure you’re making the most of every precious ad dollar. No, it’s not 2008…

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COVID-19 & SEM

Managing Paid Search in a Crisis COVID-19 is presenting new challenges to search marketers. Performance volatility can recall Cyber Weekend, but with additional uncertainty around the overall economic environment, its impact on consumer behavior, and potential inventory issues as a result of supply chain disruptions. We hope everyone is tucked away safe and quickly adapting…

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