Search Marketing for Brands on the Rise
For over ten years, Eight Oh Two has partnered with some of the most recognized brands in retail.
A Trusted Partner in Omnichannel Marketing
Brands that Trust Eight Oh Two
Eight Oh Two Values:
We’re ready to have a conversation right now.
Give us a call, and we’ll answer.
No pressure. We won’t pester you or send unwanted follow ups. Let’s see if we’re a fit and go from there. We’re looking forward to connecting!
The Full Picture of Paid Search & Its Impact on Total Site Performance
How launching paid search advertising increased cross-channel performance for a retail manufacturer Historically, Google search has been referred to as “pull” media – serving ads or organic listings to users who are already searching for your products. This stands in contrast to “push” media, such as display and video advertising (including traditional…
Your Keyword Matching and Landing-Page Combos Are Leaking Ad Dollars
The Surprisingly Common Mistakes That Drain Money From Text Ad Campaigns
Setting up paid search text ads seems quite straightforward. You have an ecommerce page with products, and you’ve identified the keywords you want to target to drive qualified traffic. But in practice, mistakes are surprisingly common because running a robust campaign…
Back to Basics: Great content needs proper structure for optimal engagement.
Blog posts are powerful engagement tools. They drive organic traffic to your website, demonstrate your expertise, and generate shares and leads. But to do all that, your posts must grab the attention of your target audience, sustain their interest, and fulfill their expectations. Read on for simple…
Making Sense of Volatile 2020 Performance in Paid Search
There’s no question that 2021 will be a strange year for advertisers; that’s essentially baked into the cake when you’re ‘comping’ a year as aberrant as 2020. Revenue growth tended to vary widely by industry in 2020, primarily determined by whether COVID-19 policy, and subsequent…