Our Capabilities & Services
We have achieved success with our wide variety of clients by serving as a valued, trusted partner. We listen to your needs and work with you to develop an effective plan of action that fits within your budget. Together, we will agree on deliverables and establish benchmarks to keep track of our progress. Our service contracts are month-to-month, which keeps the pressure on us to continuously prove value. Our 95%-plus client retention rate is a testament to our integrity and ability to deliver value and results.
Search Engine Optimization is a constantly-evolving discipline with the goal of maximizing qualified traffic for your website over time by increasing visibility in organic search results. SEO is a key inbound marketing tactic, and should be your top channel for new visitors. Our SEO methodology incorporates both onsite and offsite work:
Most elements of a webpage have an effect on Search Engine rankings. It is crucial to optimize these SEO assets effectively on every page to paint a deliberate, keyword-focused picture for Google that says this page is an authoritative resource for said keyword and should rank well. Content should be composed with relevant, valuable and unique copy that is both attractive to search engines (properly optimized) but, more importantly, to visitors. Likable, shareable content that elicits user-generated comments and off-site buzz will always win in search.
External signals that promote your website and establish its trustworthiness through
relevant, high-quality content and high-value backlinks, mentions and citations. Now, more than ever, Google is looking for off-site signals that your content is authoritative. Content marketing produces links and social-media buzz that prove to Google your website should rank for your target keywords.
Search Engine Marketing requires dedicated, focused data analysis, but what’s often overlooked in choosing an agency to work with is the creative thought required to elicit the click-through and present a customized landing-page experience that converts. Eight Oh Two has expertise on both sides of the equation, and we’re adept at driving the most qualified traffic for your dollar and then maximizing your ROAS through conversion-rate optimization.
- Customized keyword strategies
- Ad testing and optimization
- Landing-page design, testing & optimization
- Data Analysis & reporting
- Google/Bing shopping management
- Google/Bing agency support
Targeted Display Advertising
Display advertising has evolved significantly in the last few years, and it’s one of our most effective channels for driving new visitors. It allows deeper interest, connection-based and behavioral targeting through social media platforms and other types of data profiling to hone in very accurately on your target audience.
- Demographic targeting & audience prospecting
- Social media advertising
- Ad testing and optimization
- Landing-page testing and optimization
With the right content strategy and careful list management, email marketing continues to be a top performer even in this era of overcrowded inboxes and spam filters.
- List growth and management
- Advanced segmentation
- Testing and optimization
- Marketing automation
- Creative services
Conversion Rate Optimization (CRO)
Half the battle in digital marketing is driving new traffic to your website. The other, often forgotten half, is generating more conversions from that traffic by improving the sales funnel. We can help increase your conversion rate with thoughtful, data-driven layout, content and design choices.
- Data analysis
- Data-driven landing page design
- Split testing to determine winning content
- Continuous refinements
Creating and distributing original, authoritative and relevant multimedia content is the key to attracting and building a relationship with a qualified target audience both for retail and B2B. The direct payback is seen in SEO, engagement, brand awareness, visibility and traffic from new audiences.
- Content strategy
- Outreach / Influencer Marketing
Social Media Marketing
Nurturing a presence on social media outlets allows you to connect and meaningfully interact with your audience. There is a growing array of strategies to use to with each platform, so it’s crucial to understand best practices for each. We specialize in both outbound strategies for your existing audience and inbound to grow your audience and your house file.
- Brand awareness
- Outbound and inbound strategies
- Audience growth
- Conversational engagement
Branding connects consumers with your business and products across multiple platforms through noteworthy design and messaging. In today’s expansive and noisy online world, the challenge is not only capturing attention but establishing and maintaining a consistent message that raises your brand above the fray.
- Website design and creation
- UX/UI design
- Marketing collateral
- Print design
To succeed in a competitive and challenging marketplace, companies must be able to measure ROI. The good news is today’s digital tracking generates a lot of data detailing the performance of various online marketing channels. Eight Oh Two has solid expertise in data analysis to find actionable strategy. Years of advanced experience in Omniture, Core Metrics and GA.
- Advanced reporting & ROI measurement
- Channel analysis
To stay ahead of the competition, tactics in all channels must evolve and adapt to the changing digital landscape. As marketing experts, it is our job to keep abreast of search engine algorithm updates, online advertising, promising new email strategies and other new digital developments.
For our clients, however, we understand that the focus must be on your core business. We can help you maintain that focus by keeping your staff up to speed—alerting them to new developments and providing training so that ultimately they can maintain and update your online marketing systems as needed.
As digital strategies grow more complex, if you’re not paying close attention, a lot can go wrong with your marketing systems over time. Following is a list of common scenarios we are hired to address:
- Web traffic falls off a cliff
- Page rankings are dropping
- Conversion rate is tanking
- Email engagement rate is low
- Bounce rate is high
If any of these issues sound familiar, we would love to put our collective knowledge to use to help you diagnose and correct the problem.
We love to talk shop, and there’s no time like the present to rap with us about strategies for your business.
Send us an email at info (at) eightohtwo (dot) com, or fill out our online form, and we’ll get back to you ASAP. Better yet, call now!
Monday – Friday | 8am – 5pm (ET)